Sep 05 2018
As leaves slowly but surely start turning from green into a reddish brown, we know that the new season is right around the corner. We say goodbye to the old and welcome the new.
With the yearly walk for business coming up, Addis Ababa will once again be the fashion hotspot of Africa.
We have innovative and …
Aug 22 2018
Apart from Nairobi being considered the ‘New York of Africa’ in the fashion style industry, There are some other major Fashion capitals of Africa we should know about and follow up closely.
Here are my top three most fashionable African cities of the week:
1. Lagos Nigeria
Lagos, known as the ‘Nollywood’ of Africa, is one of the …
May 03 2017
FA254 involvement with Creative Futures Contest, Talented Ethiopian Designers go International, organised by the British Council, Goethe-Institut and iceaddis has finally announced is winner. Creative Futures which is a two year programme aimed at strengthening and growing the creative sectors in Ethiopia was open to all Ethiopian designers based in Ethiopia with the competition being …
Apr 26 2017
The creative futures contest finale is approaching and as part of the international jury, Waridi Schrobsdorff travelled to Addis Ababa to meet the finalists at Goethe Institute. The trip also played a fundamental role in discovering and promoting talent which are core ethics of FA254. Working on this mantra and being in a country that …
Feb 22 2017
After successful launches in Germany and Italy, it was time for Mtindo: Style Movers Rebranding Africa to venture into the UK and on February 16, 2017, the book finally arrived in London at the Photographer’s Gallery.
Brimming with captivating images shot by Italian Photographer Daniele Tamagni, the book showcases the young generation of creatives in Nairobi …
You founded your brand after studies in communication and art: why?
Passion for the arts and various forms in which to express different ideas and emotions had a lot to do with it. I have always been an artist and I often found that sometimes words alone were not sufficient, so I needed another outlet in …
This was by far the most intensive week of the programme yet. The cohort began the week by thinking through how to compile important business documents such as concept notes, business plans and pitch decks.
“I’ve been in business for about 5 years now and I want to take my fashion house to the next level. …
Africa is beautiful. A continent with creative people, vibrant cities, vast landscapes and promising opportunities. Whereas the public eye mainly focuses on Africa’s problems, trendsetters from around the globe flock to Africa to discover emerging talents and connect with the lively, strong vibes and colours.
Our goal is to change people’s minds. We want to make …
Waridi Schrobsdorff is an incredibly interesting woman, with an eventful life and a vision. Just last week she unveiled her latest project “’MTINDO Rebranding Africa’“ in Berlin vorgestellt. Mtindo means style and movement in Swahili and in the exhibition, that runs until November 7th at Volker Diehl gallery, fantastic photographs from the book MTINDO are …
Accessories are not just necessities in terms of your style but they rather elaborate on the uniqueness of your fashion sense. Just as Anna Dello Russo said: „Accessories are like vitamins to fashion.“
Men can go for a wide range of accessories to accommodate their style this season. Ponchos are welcome as the eye catcher if …
“Without culture, and the relative freedom it implies, society, even when perfect, is but a jungle. This is why any authentic creation is a gift to the future” – Albert Camus. Culture is not just important for our society but even very necessary in terms of creativity, creativity nourished by different cultures can contribute to a bigger influence in our …
The season is changing. The weather is getting clearer – spring and summer are on their way. It’s the time of the year where bright colors are highlighted in outfits. This applies to men as well as women. This sunny season is the perfect opportunity for men to be brave enough to wear pink.
Most men …