Sep 19 2018
With FA254s upcoming exhibition photography event where Waridi will present the MTINDO book in Luxembourg, we look back in remembrance of Daniele Tamagni.
Daniele Tamagni was the creative eye behind Mtindo and captured the heart and soul of the book, …
Sep 12 2018
In preparation of the annual Hub of Africa coming up. We ask ourselves what the African designers can do to up their game and rise to an international standard?
Many African designers hope to be exposed to international buyers at African …
Sep 05 2018
As leaves slowly but surely start turning from green into a reddish brown, we know that the new season is right around the corner. We say goodbye to the old and welcome the new.
With the yearly walk for business coming …
Aug 22 2018
Apart from Nairobi being considered the ‘New York of Africa’ in the fashion style industry, There are some other major Fashion capitals of Africa we should know about and follow up closely.
Here are my top three most fashionable African cities …
Aug 15 2018
As an online shopping addict, I am continuously browsing the internet for new styles and inspiration. But to my disappointment, everything just seemed to look the same these days, and I found myself bored by what my go-to online stores …
Aug 08 2018
Addis yet again proves itself to be the Fashion Hotspot of Africa. With Addis Fashion Week coming up, we have talented designers up our sleeve who are going to be part of the Walk for Business.
Walk for Business gives emerging …
Aug 02 2018
‚style is Attitude‘
As we are melting away in the blazing Berlin Sun. Waridi made her way back to Nairobi, where she met with visionary Kenyans, that are featured in FA254’s book Mtindo. Promoting the message of changing people’s minds and …
Jul 25 2018
As we all know by now, Waridi loves the jet-set lifestyle, whether in her private life or business. That she always seems to be catching flights appears to be a no-brainer! So hopping on the next plane, she currently found …
Jul 18 2018
African Designers for Tomorrow 2018 in Berlin:Four brands from Ethiopia, selected by FA254, presented their collections during Berlin Fashion Week
Read the original article published on Vogue Italia here
In occasione della settimana della moda di Berlino, FA254 – la piattaforma fondata da Waridi Schrobsdorff per valorizzare i designer emergenti africani e supportare la loro internazionalizzazione – ha presentato quattro designer etiopi a Greenshowroom, …
Jul 11 2018
Virgil Abloh probably is this year’s most hyped fashion designer. But why is he so celebrated and what makes his designs so unique? For this weeks post, I am going to reveal everything you need to know about one of …
Jul 06 2018
The green showroom is a fashion fair, where materials and designs are displayed against the rundown concrete of the Kraftwerk warehouse. This summer over 50 brands showcased their creations and our Addis designers were right in the middle of it.
Jun 27 2018
Fashion Week is the time of year when the city fills up and a special vibe flies through the air. Some look forward to it, presenting their new outfits while proudly roaming the streets. Others hide at home in despise …