May 16 2019
Suhaa Schmitz, born and rooted in Africa with an international upbringing, is the creator of beautiful and unique African Jewellery for Men and Women. Beginning her journey in 2007 in the arts and crafts, designing jewellery as a hobby, she now has her own established brand. For this week’s Blog post, we asked Suhaa to …
May 09 2019
When the first Monday in May arrives, nobody can escape the Met Gala posts on Social Media.
The Metropolitan Museum of Art decided “Camp” to be the Gala theme of 2019. The obvious definition of Camp came to my mind, and I was thinking of late nights by the fire making smores and sleeping in a …
May 02 2019
“I was questioning myself about how we can save the earth when we are producing, selling and buying nonstop. What came to my mind was that for human beings, a disaster has to happen, for us to act on problems that were there all along.
Now the topic of sustainability in the fashion industry is coming …
Apr 25 2019
Africa is growing and evolving and so are the business opportunities. With over one billion people living on the continent and over 400 million people actively using the internet, there is an excellent potential for building a platform in fashion e-commerce, especially for young designers.
Online shopping is by far the most comfortable and most convenient …
Apr 11 2019
Last week Waridi flew almost 14.000 Kilometers to attend South African Fashion Week for the first time. The South African fashion industry has been thriving for the past years with creative locals showing their masterpieces on and off the runway.
Soaking up every detail of the shows, Waridi tells us all about her SA Fashion Week …
Apr 02 2019
The grey heaviness of winter has lifted and the rays of sunlight flood the city with the fresh colours of spring. Slowly but surely Berlin is coming back to life. The smell of new beginnings and change elevates our spirit and feeds our soul with inspiration and motivation.
New Year’s resolutions were made but quickly forgotten …
Aug 22 2018
Apart from Nairobi being considered the ‘New York of Africa’ in the fashion style industry, There are some other major Fashion capitals of Africa we should know about and follow up closely.
Here are my top three most fashionable African cities of the week:
1. Lagos Nigeria
Lagos, known as the ‘Nollywood’ of Africa, is one of the …
Aug 15 2018
As an online shopping addict, I am continuously browsing the internet for new styles and inspiration. But to my disappointment, everything just seemed to look the same these days, and I found myself bored by what my go-to online stores had to offer. So, I started researching African trends and designers, and I came across …
Aug 08 2018
Addis yet again proves itself to be the Fashion Hotspot of Africa. With Addis Fashion Week coming up, we have talented designers up our sleeve who are going to be part of the Walk for Business.
Walk for Business gives emerging professional African designers the once in a lifetime chance to get together with international buyers …
Aug 02 2018
‚style is Attitude‘
As we are melting away in the blazing Berlin Sun. Waridi made her way back to Nairobi, where she met with visionary Kenyans, that are featured in FA254’s book Mtindo. Promoting the message of changing people’s minds and their perception of Africa, because Africa is changing, and so is its young generation. Mtindo …
Jul 25 2018
As we all know by now, Waridi loves the jet-set lifestyle, whether in her private life or business. That she always seems to be catching flights appears to be a no-brainer! So hopping on the next plane, she currently found herself discovery the beauty of the land of the thousand hills, also knowns as Rwanda. …
Jul 11 2018
Virgil Abloh probably is this year’s most hyped fashion designer. But why is he so celebrated and what makes his designs so unique? For this weeks post, I am going to reveal everything you need to know about one of the most influential fashion figures of our time.
The Ghanaian-American was born and raised in Rockford …