5 Steps to making your Brand sustainable
The textile industry is the second-largest polluter industry in the world. This might be hard to believe, but when you consider all the chemicals, the masses of water used in production, and the amount of fabricated waste, it becomes the reality that the clothes that cover our body endanger our planet. So now, it is more important than ever, to make a change and create awareness on sustainability.
Here are five steps for how you can make your Brand more sustainable.
1. Commit to sustainability
Commit yourself and your Brand to an eco-awareness, and communicate to your customers that your business works towards minimising the polluting impact on the environment, people and animals. Consider your commitment to the environment in every step and process of your work. Designs, fabric, your production and distribution methods.
2. Communicate and educate your customers
Once you have committed your Brand to be more sustainable, you should communicate this to your customers and sell it as one of your Brands best attributes. Because guess what, it is! Educate your customers on the meaning of sustainability and that they too can make a positive change on the environment. This will help you to create a better understanding of how important sustainability is and how this importance affects your Brand. Customers will no longer expect you to deliver high-end, glossy lookbooks and packaging, but rather something more authentic to your sustainable Brand.
3. Design Products that will Last
Being sustainable means creating products that your customers can use for years or even a lifetime 😉 So investing in good quality is crucial for making a long-lasting piece, rather than a once season wonder, that gets thrown out the next.
Consider making your clothes with the zero-waste-fashion technique, which means that the garments and designs need to be carefully calculated so that all the patterns fit together and less fabric is going to waste.
4. Sustainable Fabrics
6814 Litres of water are used to produce enough cotton for one pair of jeans. The production of the fabrics pollute water with chemicals and make it harmful for people and unsafe to drink. Research carefully and choose eco-friendly materials for your zero-waste-fashion patterns.
Last but not least, your sustainable fashion should reach your customer and its new owner in an equally sustainable way.
Think about how you can reduce your packaging and make it more efficient. The less plastic, the better, so think about replacing as much plastic as you can with recycled paper wrappings.
By making your Brand more sustainable, you can help make a change for our environment.