What You Should Be Wearing This Summer As Seen on The South African Runways
Summer has arrived in Europe and the hot days’ wardrobe plotting is officially on. We’ve done our Spring Summer 2018 fashion trends research, and now we’re stocking up our wardrobes with all things African designed. From geometric cuts to summer sequins, below are the key looks to have in your wardrobe as seen on the South African runways.
1. Skinny Belts and Feminine Prints by African Style Story
Launched at SA Fashion Week in 2016, African Style Story by Carla Pinto is supplied in 23 Big Blue stores across South Africa. It is also stocked by Prey Boutique, Happy Company in Lisbon, Spree and Zando. The SS18’ collection is a beautiful soft wonder made up of feminine cuts and prints that embrace a woman’s curves. Order Collection here.
2. Sequens and Prints by Clive Rundell
Zimbabwean born Clive Rundell opened his first store in 1989 and showed his first collection at SA Fashion Week in 1998. The Spring/Summer 2018 collection embodies the luxury and design that Clive Rundle is distinguished. Order Collection here.
3. A little Sheer Goes A Long Way by Black Coffee
Jacques van der Watt of Black Coffee has carved his own path in the fashion world since his breakthrough collection in 1998. With every collection there is always a great sense of loyalty to local traditionalism but with the approach of modernist fundamentalism. You can see the full collection and place your order here.
4. Red Light Hot by Erre
Erre by the design duo Carina Louw and Natasha Jaume is a luxury brand that is stylish, wearable, feminine, style-savvy, sophisticated and designed for the successful multifaceted woman. ERRE (pronounce “air”) is for women who want to gain a sense of power through the way they dress and what screams power than a little hot number? Order collection here.
5. Geometric Cuts by MMUSOMAXWELL
MMUSOMAXWELL is a women’s wear fashion brand founded in 2016 by Maxwell Boko and Mmuso Potsane. The brand offers ready to wear, high-end women’s wear inspired by African heritage and contemporary culture to complement the modern women. Order collection here.
6. Purple is the New Black by Gert-Johan Coetzee
Gert-Johan Coetzee has rightfully earned his place as the darling of top-tier celebrities both local and international since his debut in 2010. His one-of-a-kind red-carpet and special-event gowns are also in huge demand by powerful women in public life and business. His SS18’ collection with its beautiful colours, sexy cuts and prints attest to his glamorous design flair. Order collection here.
Images: The Fashion Agent