Berlin Fashion Week with Connie Aluoch & Fa254

Mercedes-Benz Fashion Week Berlin was held from July 4 to July 7 with numerous fashion enthusiasts gathering in the German capital to see labels such as Dorothee Schumacher, Malaikaraiss, Marina Hoermanseder, Dawid Tomaszewski, William Fan and Vladimir Karaleev present their spring/summer collections 2018 collections. International fashion insiders were also present at the fashion show among them being award winning Kenyan stylist Connie Aluoch who as a testament to FA254’S commitment to the discovering and training of African fashion talent and promoting them in Europe, patroned the fashion week with FA254 CEO Waridi Schrobsdorff.

Connie Aluoch & Waridi Schrobsdorff – Premium Trade Fair July 2017

The event provided a podium for Connie to access many international and professional platforms of the fashion week ultimately bridging the gap between African and European talents. Among the many programs that Connie accessed was the Premium International Fashion Trade show, a major trade show for Advanced Contemporary Fashion which features around 1,000 brands and 1,800 collections and is the only trade show in the world that presents fashion and lifestyle at this magnitude and quality.

At this event which defines the key trends each season, the latest lifestyle fashions, trends and global market developments; Connie’s highlights were witnessing the pioneering collections, innovative concepts and relevant trend themes.

Analysing such an important event as the Premium Trade Fair Show is vital for the growth of African fashion industry as design concepts and marketing endeavors are relayed between Africa and Europe bringing forth the internationalisation of African fashion talents, a concept FA254 continues to work staunchly on.

Premium Trade Fair July 2017

Connie who has gained international recognition for her work as a fashion stylist was very thrilled to attend the Sleek Trade Show which is Berlin’s most progressive contemporary fashion trade show and presents more than 250 brands across the segment of modern menswear, new classics, upper streetwear, selected womenswear, authentic designer collections and lifestyle products. At this show, Connie appreciated the variety of brands which influence street culture and are shaped by subcultures, music, art and design.

Opening up African Fashion to global markets is paramount to FA254 and Connie Aluoch’s presence at the aforementioned events; being an accomplished African stylist, as well as getting to meet Vogue Germany Editor- in-Chief Christiane Arp has beena progressive move in the right direction of African Fashion globalisation and bringing together creative leaders who will change the perceptions and influence growth of African Fashion.

Vogue Salon Berlin July 2017

Vogue Salon Berlin July 2017


”I love the fact that there is so much activity during the Fashion Week. Shows are scheduled everyday (Including Ethical Fashion Shows) but there is so much more Trade Fairs, Fashion Conferences. Fashion Parties etc so one is able to get access to at least one of the events happening and learn and be exposed to the trends for the next season and network with industry peers” Connie commented on the organisation of Berlin Fashion Week.

Written by Faith Katunga
All pictures by Connie Alouch